Summary
Hollywood's theatrical pipeline is shrinking, but the decline of films-as-product is not the decline of cinema. This article argues that exhibitors who survive the streaming era will be the ones who stop selling movies and start selling experiences — treating the film itself as the vehicle, not the destination.
What's Inside
- Why a movie ticket alone is no longer a sustainable value proposition
- The rise of premium formats (PCE, immersive audio, emissive LED) as differentiators
- Community programming, alternative content, and event-driven attendance
- Ancillary revenue: F&B, premium seating, private rentals, and beyond
- A strategic framework for redefining the theater as a destination